A storefront assistant that understands, guides, and acts with store control.

Commerce capabilities

Cortex supports product discovery, cart-aware guidance, store-aware answers, governed action, and merchant insight without making the model responsible for sensitive checkout behavior.

• Conversational product discovery across catalog, variants, collections, and shopper intent.
• Store-aware answers using policy, FAQ, support content, inventory signals, and product detail.
• Cart-aware help with governed checkout handoff through approved commerce flows.
• Customer-aware actions only when identity, permissions, and store rules allow them.
• Insight into buying signals, unanswered questions, drop-offs, failed actions, and content gaps.

How Cortex relates to UCP

UCP focuses on commerce and checkout handoff. Cortex surrounds that with retrieval, tools, policy, workflow orchestration, human handoff, audit trails, and continuous improvement.